For Consumers, Partners & Employees

To Be The First Choice For Our Consumers, All Around The World

For over 40 years, SBC Global Group has grown from a single clothing shop in Sana’a into a multi-industry retail, wholesale and sourcing group — serving customers across Yemen, Saudi Arabia, the UAE, India and China.

1985Founded
0Years Of Excellence
0Retail Destinations
0Countries Of Operation
Why SBC

Why Choose Us?

Everything we do — from the shop floor to the supply chain — is built around three commitments to the people we serve.

Diverse Retail Experience

Our malls and hypermarkets provide a vast selection of products, catering to all customer needs — a seamless mix of luxury and everyday essentials.

Innovative Shopping Solutions

From personalised customer service to advanced checkout systems, we constantly evolve our retail innovations to meet shopper expectations.

Community-Focused Growth

We foster local communities through job creation and support for local suppliers — our malls and hypermarkets serve as vibrant community hubs.

What Drives Us

Our Commitments

Six principles that guide every SBC Global Group location, every day.

Customer-Centric

Quality Assurance

Sustainable Growth

Innovation In Retail

Strong Partnerships

Excellence

Our Offering

Everything Under One Roof

At SBC Global Group, we offer an extensive range of products to meet the diverse needs of our customers — something for everyone, in one place.

Groceries and supermarket aislesGroceries & Supermarket
Apparel and fashion floorApparel & Fashion
Toys, games and play areasToys & Games
Homeware and household goodsHome & Living
Cosmetics and beauty countersHealth & Beauty
Food court seating and dining outletsRestaurants & Food Courts
Books and stationery displayBooks & Stationery
Home appliances and electronics floorElectronics
What We Do

Three Businesses, One Group

Retail, wholesale and global sourcing — built on the same supplier relationships and quality standards.

Our Destinations

Where You’ll Find Us

From our first hypermarket in Sana’a to purpose-built malls and focused lifestyle concepts.

View All Locations
Coming Soon · Saudi Arabia

Totiplay — Play Meets 5G Immersive

An indoor playground and 5G immersive entertainment destination, opening in Saudi Arabia under Buenostars — the next chapter in the SBC Global Group story.

Global Presence

Five Countries, One Standard

A retail network rooted in Yemen, a head office in Dubai, sourcing desks in India and China, and our newest venture in Saudi Arabia.

UAEDubai — Head OfficeSaudi ArabiaTotiplay · 2026YemenSana'a · AdenIndiaTamil NaduChinaGuangzhou
United Arab EmiratesSBC Global DWC LLC — Office 236, Building C, Dubai World Central.Head Office
YemenBravo Centre, Bravo Hyper, SBC Mall and the Asphora stores across Sana'a and Aden.Retail Network
Saudi ArabiaBuenostars — our Saudi company, launching the Totiplay playground and 5G immersive concept.Opening 2026
IndiaSourcing office in Mutharasanallur, Tiruchirappalli, Tamil Nadu — established 2021.Sourcing
ChinaAl Salam International, Guangzhou — our sourcing base since 1999.Sourcing
SBC Global Group storefront
40+Years Of Excellence
Our Story

Who Is The SBC Global Group?

With over 40 years of history, SBC Group has grown from a simple clothing shop in Sana’a into a multi-industry enterprise with a global presence. Our growth is driven by dedication, passion and a relentless pursuit of customer satisfaction — from cloth trading to furniture, electronics and consumer goods.

  • Exceptional, personalised customer service at every location
  • Innovative retail solutions and a constantly evolving shopping experience
  • Trust and transparency — honest pricing and ethical partnerships
Discover Our Story
1985A modest clothing shop opens in Sana’a.
1999Trade office established in Guangzhou, China.
2014First hypermarket opens in Aden.
2023First purpose-built SBC Mall opens in Sana’a.
2024Digital transformation across the group.
See The Full Timeline
Our Message

A Word From SBC Global Group

“

We are delighted to have you join us on our journey of excellence and innovation. Our story, which began with a simple clothing shop in Sana’a, has blossomed into a multi-industry enterprise with a global presence — driven by dedication, passion and a relentless pursuit of customer satisfaction.

SBCSBC Global GroupSince 1985
Questions

Frequently Asked

How do you ensure product quality? +
We work with trusted suppliers and perform rigorous quality checks to ensure products meet international standards. Our team monitors every step of the process for quality control.
Do you offer bulk purchasing or wholesale options? +
Yes — we provide wholesale and bulk purchasing options for businesses at competitive rates. Contact us for a custom quote based on your requirements.
Who are your customers? +
We serve both B2B and B2C customers — whether you're an individual shopper or a business seeking wholesale purchases, we have solutions tailored to your needs.
What is your approach to sustainability? +
We prioritise sustainable practices by sourcing eco-friendly products, optimising logistics to reduce our carbon footprint, and promoting green initiatives across our retail operations.
See All FAQs

Partner With Us, Wherever You Shop

From malls and hypermarkets to global sourcing — get in touch with the SBC Global Group team.