We are committed to a seamless, personalised shopping experience. Our friendly staff and support team are always ready to assist.
We embrace the latest trends and technologies — from a user-friendly environment to exclusive promotions and offers.
We believe in building trust through honesty and integrity — transparent pricing, ethical practices and strong partnerships.
Our journey began with a keen interest in cloth trading, culminating in the establishment of a modest clothing shop in Sana’a. Through years of relentless hard work and dedication, this small shop evolved into one of Yemen’s premier hypermarket groups, renowned for its unique product offerings, competitive prices and unparalleled quality and customer service.
Driven by our passion and strong relationships with our valued customers, we expanded our customer base and established trade offices in major production hubs across Asia, including India and the Republic of China — extending our reach from Yemen to the Gulf countries, and diversifying our trade activities and industries.
Four decades of growth, one milestone at a time.
Humble Beginnings — a modest clothing shop opens in Sana’a.
Expansion into wholesale trading.
International ventures begin.
Trade office opens in Guangzhou, China.
First major market — Bravo Center, Sana’a.
Second market — SBC Mall, Sana’a.
First hypermarket in Aden.
Fourth hypermarket in Sana’a, and the Dubai office opens.
Asphora Fashion store launches.
Fifth hypermarket opens in Sana’a.
First sourcing office established in India.
First purpose-built mall opens in Sana’a.
Digital transformation across the group.
Buenostars opens in Saudi Arabia — the group’s fifth country, launching with the Totiplay playground and 5G immersive concept.
In 1985 we opened a single clothing shop in Sana’a. We had no plan for malls, no office in Dubai, and no idea that one day our name would sit above stores in several countries. What we had was a simple rule: treat the person in front of you well, and price the goods honestly.
That rule is the reason any of the rest happened. Wholesale followed retail because shopkeepers trusted us. Sourcing offices in China and India followed wholesale because our customers deserved better goods at better prices. Hypermarkets and malls followed because families wanted everything in one trip. Every step was an answer to something our customers asked for — not a strategy we drew on a wall.
The years have not all been easy ones, and Yemen has asked a great deal of everyone who lives and works there. We kept our doors open because staying open was the most useful thing we could do. I am grateful to the colleagues who made that possible, many of whom have been with us for decades.
Now we are opening in Saudi Arabia under Buenostars, beginning with Totiplay — a playground and 5G immersive space built for children. It is a new kind of business for us, and that feels right. Forty years on, we are still doing the same thing: paying attention to what families want next, and then going and building it.
We are delighted to have you join us on our journey of excellence and innovation. Our story, which began with a simple clothing shop in Sana’a, has blossomed into a multi-industry enterprise with a global presence — driven by dedication, passion and a relentless pursuit of customer satisfaction.
